Priya

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Priya Food Products Ltd, a Kolkata based biscuit manufacturer, is planning to expand production capacity at its plants soon. The company has also decided to rev up its advertising and promotion campaigns. The Rs. 60-crore Priya Food, which will also introduce cookies in the market recently, has one plant with six ovens in West Bengal with a combined capacity of 50 ton a day. The company’s ad-budget is about Rs. two crore.

According to GP Agarwal, chairman, Priya Food, Production will soon be raised to 100 ton a day. The company is also bringing in new machinery at the plants. “We will be investing Rs 45 crore for expanding the production capacity at Dankuni,” Mr. Agarwal said.

Priya Food, which has a strong presence in the east, is also planning to expand its operations in other parts of the country. “Currently, we are focusing on the eastern market where Britannia is our major competitor. Once we have completed our network here, we plan to go national,” Mr. Agarwal said.

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